Mu Zimei

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NEW Monday, September 05, 2005
Blogebrity: Mu Zimei HERE!

New post: Sister Hibiscus meets Mu Zimei

Muzimei listens questions from reporters at promotional event held by a Chinese blog service company in Beijing, July 5, 2005. The event was covered by Chinese media as "Notorious trio of BBstars Muzimei , Sister Furong , Han Zhenzhen attend a promotional event... Media circus highlighting alternative individuals who are usually of a sharp personality and odd behaviours draws intense attention from the general public, as stirs heated discussion of the newly-emerged phenomenon of the BBstar, short for the BBS star. Muzimei shot to her notoriety overnight as she publicized her explicit sex experiences on her own blog, which attracted numerous hits. (More)




Long before there was Xiaxue, there was the legendary Mu Zimei. What? WHO?
Believe it or not, the art of Blogging** has been around for awhile, and back in 2002 there was a young woman named Mu Zimei whose very popular and highly controversial blog detailing her sexual activities lasted just a few months, but was likely the working model the creator(s) of Xiaxue used to formulate their product.. At one point 10 MILLION visitors PER DAY were checking in to read Mu Zimei's latest exploits. (Makes Xiaxue's 8-Thousand visitors a day pale in comparison). Mu Zimei didn't have to photoshop herself or apply shades of pink to everything. Like Xiaxue, Mu Zimei wasn't the one-woman blogger she appeared to be:

"...Mu Zimei is the pen name of Li Li(pronounced Moo Zuh-MAY), who began working in 2001 as a feature writer at City Pictorial, a glossy magazine covering fashion and social trends. At the end of 2002, editors decided they wanted a sex columnist who could write about "real life" issues.

Mu said she was chosen because editors knew she was familiar with the subject.

Her first sexual experience — on April 30, 1999, she noted — led to an abortion and left her wary of men. She followed that with a "pretty normal boyfriend" before concluding she was not a one-man woman. "Personally, I felt I was suitable for temporary relationships..."

Excerpted from: Sex writer's tell-all online diary spurs debate in China



"...Li Li, a 25-year-old aspiring writer from Guangzhou, probably realized as much in June when launching her weblog, "Love Letters Before Dying." Under the pen name Muzimei ("Wooden Beauty"), Li Li provided lurid details of her unusually hyperactive sex life, naming names -- some of them famous. China's titillated netizens lapped it up, and by November the blog was receiving more than 100,000 visitors a day. It was also attracting less enthusiastic attention. The state-owned press excoriated the blog as pornographic and corrupting, denouncing the author's disillusionment with love and marriage. The growing furor got Li Li fired from her magazine job, and in late November she shut down the blog..." (Source) Since Muzimei was removed from the site, scores of imitators have taken her place..." (today the heir to the throne is Xiaxue!)

More detail & photograph: The writings of Mu Zimei have prompted a raging debate in China about sex and women on the Internet

Pierre Haski blogs en francais about Mu Zimei in Mon journal de Chine (you'll need to be able to read French or run the text through a translator like Google or Babelfish) in a post entitled "Mu Zimei - l'intégrale" (HERE).

Related: Mu Zimei: reviled, admired

Related: Where does freedom end for bloggers and online journalists?

It was a unique but short-lived literary experiment that rocked China back in 2003. Everyone knows that the seamier side of the internet was doing a landslide business, turning profit long before all of the other e-commerce sites and portals. The Mu Zimei experiment paved the way for today's pop-sex blogs, with Singapore-based Xiaxue leading the pack. Not everyone loves Xiaxue, as you may read HERE, but like her, love her or hate her, you've got to admire her drive and determination to create a high-traffic blog that is just beginning to fulfill it's goal: a central character (Xiaxue) who has been interviewed and featured all over Asian Media, now beginning to use that fame to SELL PRODUCTS! ***(Click HERE to see the Non-Photoshopped Non-heavily made up Xiaxue!)***

"...The Singapore-based graphic arts student dolls herself up like a Japanese pop star but breezily pops off expletives as easily as a trucker, and her Judy Tenuta-type sense of humor ("Why are you worshipping the ground I blog on?") has garnered her lots of fans. Cheng, whose blog won this year's Best Asian Weblog award, says she gets 3,000 visitors per day, but her daily traffic spiked to 8,300 after she was mentioned on Blogger Buzz . Throw in a healthy dose of Singlish, or Singapore English ("I see you, my heart will POM POM TIAO!"), and you have the makings of a blog celebrity. Cheng has even landed an endorsement deal with a T-shirt company called Local Brand..."

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