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Tuesday, July 18, 2006

YouTubing

More and more people are discovering and / or singing the praises of YouTube, including Michelle Malkin, who has also discovered Digg. Ms. Malkin is a very highly respected writer and national columnist, but just as giddy as the next blogger when it comes to new "blog toys." I still fail to understand why MM, obviously financially well-off, resorted to adding a "tip jar" to her site.

But I digress: YouTube is the leading net video download site in the US, with 29% of the country's multimedia market, according to traffic monitor Hitwise.The site specialises in short, home-made, comic videos but a growing number of pirated clips from mainstream broadcasters can be found also. Last month 2.5 billion videos were watched on YouTube, 60% of all videos watched online in the US. YouTube has almost 20 million visitors to the site each month, according to Nielsen/NetRatings. MM has been tinkering with the Tube: "...you may have noticed that I embedded the Moonbat Fast edition of Vent on Friday here at mm.com instead of linking at Hot Air as a I usually do. We were curious about whether a political videoblog could compete with the usual fare at YouTube--you know, girls in bikinis, Ask a Ninja segments, car crashes, and so on. The video has garnered 76,000+ views and was the 5th most-watched video on Friday/98th most-watched video of the week--proving there is a market for right-leaning video at YouTube waiting to be tapped. I've created a new group at YouTube for conservatives to share videos, post movies, and keep in touch. Come join us on the right side of YouTube."

Videos are free on YouTube. The company is still working on developing advertising and other means of generating revenue to support the business. MySpace, the social networking site popular with teenagers, has close to a 19% share of the market, according to Hitwise. Yahoo, Microsoft's MSN, Google and AOL each have 3 to 5% of the video search market. (BBC)

Related: Bloggers. Beggars.

How to Save YouTube Videos

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